Logo Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your best business asset. There is a type of misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise as to if to register a logo. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the ability to stop others from the brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description within the business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories in existence.

It is important to highlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the brand and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the majority of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval staying the exclusive user among the specified trademark for all the different goods and services requested for under the application.